Its range of innovative fish and sauce combinations were an immediate success with hungry customers looking for minimum fuss and maximum taste. However, copycat products were soon hitting the shelves at discount prices. Saucy had a brilliant idea and a delicious product, but they needed our help to launch their products into the market and grow their brand.
The key was using media relations and influencer marketing to tell the product story, animated TV creative to tell the brand story and social media and content marketing to define personality. Our integrated communications approach delivered a connected experience to consumers across multiple channels.
The digital heart of the brand is a content hub called The Dock. This is stacked full of videos, recipes and features with a monthly magazine taking inspiration from high quality food and drink editorial. An ever-growing team of food and lifestyle bloggers and vloggers create and publish inspirational Saucy recipe content across their channels.
The recipe content gives consumers a reason to engage with the brand and a reason to purchase products. Experiential and stunts were also used to introduce the people behind the brand and sample inspiring dishes. Our integrated campaign — Frozen Just Got Cooler — targeted an entirely new shopper. We used an insight that revealed the nation felt under pressure finding time to cook. We coordinated a series of brand partnerships that positioned Saucy with other original, desired and premium brands.
Another big bonus is that there is no mess! The fish bakes entirely in the bag so all the juices stay inside and your baking sheet is clean. When the baking time is up, simply remove it from the oven and let it sit for a minute. Then carefully cut open your bag to remove the fish. Careful — the steam is hot! While your fish is baking in the oven, you can quickly get the sauce ready. The sauce can also be eaten cold if you prefer. Add a few favourite sides like salad, vegetables or potatoes and dinner is served in a flash.
I tried all four varieties and am hard pressed to pick a favourite. I wanted to show you what each one looked baked and plated. It was baked to perfection, tender and flaky with a creamy, smooth savoury sauce. I love that they provide a generous portion of sauce so you have more than enough to use with the two portions in the package.
Salmon is my favourite type of fish to eat and it tasted amazing paired with this rich and creamy sauce. Salsa Verde tremendous with Tilapia tastes fresh and fabulous. The sauce adds a nice Latin inspired flair! The sauce is sweet with a bit of spice and pairs perfectly with the moist, flavourful salmon fillet. Each packages comes with two fillets. If you are feeding a family, I recommend buying several packages so everyone can have their own fillet. The Ready to Eat selections are brand new to Canadian stores as of just a couple days ago!
And talk about convenience. Just open the package and eat. Think healthy food fast. I ate mine on my own for a quick protein-packed lunch. You could also use it in your recipes — it pairs well with rice, pasta or salad.
I loaded on that luscious savoury sauce. Photo courtesy of The Saucy Fish Co. Cliff White. Executive Editor. Want seafood news sent to your inbox? You may unsubscribe from our mailing list at any time. Saucy Fish adds chilled line to be sold through Ocado.
January 31, Saucy Fish teams up with Ocado Zoom for speedy home delivery. September 20,
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