Material on this website is presented solely for reference and educational purposes only. Any trademarks appearing on this site are the sole property of the registered owners.
No endorsement by the trademark owners is to be construed, nor was any sought. The products, brand names, characters, related slogans and indicia are or may be claimed as trademarks of their respective owners. The use of such material falls under the Fair Use provisions of intellectual property laws. General Motors was founded by William C. Durant on September 16, , as a holding company for Buick. Later "GMC" would become distinct as a division brand within the corporation, branding trucks and coaches; in contrast, the abbreviation for the overall corporation eventually ended up as "GM".
General Motors Corporation. GMC Truck. Chevrolet Bowtie Logo contemporary. Durant and investment partners William Little and Dr. Edwin R. Chevy Silverado. A post shared by chevrolet chevrolet on Jun 5, at am PDT. Both trucks offer square wheel wells. Depending on the engine selected, both trucks can tow up to 12, pounds. The powertrains and basic mechanical makeup are pretty equal. Let more than your imagination run wild. The front end design is a big difference between the two trucks.
Where the Sierra has a boxier nose and front-end presentation, the Silverado is sleek. The luxury level is different but then GMC trucks are marketed as and know for being more upscale than the more affordable Chevy trucks. The features are always comparable but better materials are used in the GMC vehicles. GMC also offers magnetic ride control dampers as standard on Denali while the shocks are optional on High Country.
GMC also had the exclusive on the fabulous Multi-Pro tailgate for a few years and offered it across nearly the entire Sierra lineup. For Chevrolet added the MultiFlex tailgate to its lineup as well. While the feature sets are similar and differences, aside from styling, still subtle, all the research that we've seen and conducted has shown that GMC buyers rarely cross shop Chevy and vice versa.
If there's one thing that General Motors has done right it has been marketing the brands to different demographics. In a typical month, Silverado outsells Sierra by about double. However, Sierra commands a much higher average transaction price. Taken on their own, Silverado and Sierra are outsold by F and Ram But when combined, GM -ton pickup sales compete neck-and-neck with Ford.
While we've been talking primarily about Silverado and Sierra, there are a lot of other vehicle platforms shared between Chevy and GMC. On the pickup side, GMC's Canyon is shared with Chevrolet's Colorado midsize truck along with the heavy-duty Silverado and Sierra and pickups. Close Ad.
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