In addition to generating more excitement and buyers for your new offering, the increased engagement with your social media account will likely drive more traffic to your website , put your business in front of new customers, and create a fun means of connecting with your audience. Plus, it makes a great incentive to get subscriber signups in the first place.
You can run an email campaign specifically about this new offering—perhaps even as a series of emails building up to the day of launch. Or you may want to announce it as the focus piece of your next email newsletter. This email could go out to your general audience, or, in support of method 2, it could be a subscriber- or customer-exclusive offer.
A few tips for email marketing :. For more help with announcing your new product through this tried-and-true marketing channel, head to our post: How to Write Promotional Emails With Examples. When promoting your new product or service, you may not have a landing page for customers or subscribers to go to.
After all, your new offering could just be an upgrade on an existing platform or account. In this case, your goal may not be to get more customers, but to get your existing customers engaging, or to re-engage dormant customers. Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels.
An example of a new product launch via blog post, by emma. Even if you do have a landing page, a blog post is still a great channel for getting the word out about your new offering, and provides ample opportunities for you to link to the landing page.
For some more examples of blog posts promoting new products or services, you can check out some of our past launch posts:. Events not only get customers excited about your new product or service, but can also get new prospects personally engaging with you or other employees of your business—a great way to win them over as customers. If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds.
Virtual, customer-exclusive training session for a new version of Salesforce. If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service. Promoting a new facial or massage type at your spa? Provide a complimentary but perhaps temporary upgrade for existing customers to try it out.
Another option would be to offer free shipping of your new product, for a limited time. If your new product is, in fact, an upgrade of an older one, consider a trade-in program. Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have in this case, the product they own. More consumers mean more sales and more business for you.
Advertising gives your company a positive image — Advertising tells your consumers and your competitors that you are open and ready for business. Dynamic and positive advertising can entice consumers to your business regardless of the economy and competition. Advertising attracts new customers — The market is constantly changing and new consumers are moving in and out of your area.
New consumers mean a new target audience that your advertisements will reach. Advertising shows consumers that are new to the market that your business is the top of the line and the one that they want to visit.
Advertising promotes repeat business — With all of the choices consumers are able to make, many once loyal consumers have strayed from previous businesses in search of other options. Advertising reminds your consumers why they choose your business in the first place and why they should continue to choose you in the future. Advertising helps your business compete — There are only so many consumers in the market that are willing to buy your product at any given time.
Advertising helps businesses stay ahead of the game while competing with other businesses. There are a few different social media platforms you can select from for social advertising, including:. Pay-per-click PPC advertising is a type of online advertising where advertisers pay a fee every time a user clicks on one of their ads, usually through a search engine. Mobile advertising is a type of digital advertising in which ads are served only on mobile devices, including smartphones and tablets.
Mobile advertising can include:. Having a mobile advertising strategy can pay off for your small business. Eighty-four percent of adult customers under the age of 30 are most likely to shop online using a mobile device.
Print advertising used to be the primary advertising method for small businesses before the advent of digital advertising. Now, print ad revenues are shrinking and as a small business owner you may find the cost is much higher than the cost of digital and social advertising.
But, for some local businesses or businesses that target older, less digitally engaged audiences, print advertising can still be a good choice for your ad spend. Print advertising includes newspaper ads, magazine ads and ads in brochures and flyers. Broadcast advertising includes mass-market media like TV and radio. While broadcast advertising, especially TV ads, can be cost prohibitive for small businesses, if you have local TV and radio stations near you, the cost might be more affordable and the audience could be highly relevant to your local business.
This includes billboard ads, digital signage, transit ads i. Out-of-home advertising can be quite expensive, so be sure it fits with your advertising budget. This includes, brochures, catalogues, sales letters and newsletters.
While direct mail is a less popular advertising method for small business than digital advertising, it can be successful if you develop a creative, visually appealing direct mail campaign. Direct mail ads enable you to deliver your message one-on-one to local consumers.
To do this, first make a profile of your target customer.
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